Welcome to the

MDM Europe Retailers Page

This page is here to assist you with all things MDM, from pricing and product information through to imagery and Social Media posts. We understand MDM is a new brand for you to promote and we hope that this page will assist you in understanding more about why MDM should be the footwear choice for your customers.

Below are links to documents to assist your understanding of the MDM brand.

Click here for a Product Catalogue.

Click here for a more comprehensive guide in understanding the MDM Brand and our products.

Click here for a rrp Price List.

Click here for the contact details of your European distributor, SP Corp.


Social Media Images

The images below have been chosen specifically for the European Market and we would be pleased for you to share to your Social Media Pages to advertise the MDM Brand is available at your store. Please tag us @mdmdance or #mdmdance so that we can “like” your posts!

Directions:

  • Click on the image you wish to Save (it will open in a new tab.)

  • Right Click

  • Download and save to your Desktop

  • Upload and post to your pages!


Facebook Banner

The images below have been sized for use as a Facebook Cover Photo, please feel free to save and use on your page.


Informative Posts for Facebook

Below are more informative posts you may also wish to use to assist your customers understanding of the MDM products. These can also be attached to email blasts, newsletters etc..

You can “click and save” in the same way as instructed above.

Click here for MDM Facebook Page.

Please take a moment to look through our Social Media guidelines as listed in this document here.

Testimonials

The following testimonials are from highly esteemed Dance related health professionals, who tour extensively internationally giving workshops and educating both dancers and teachers alike.

Marie Walton Mahon, founder Progressing Ballet Technique.

Lisa Howell, Renowned Physiotherapist and founder The Ballet Blog


Articles you may wish to Share

We have many wide ranging articles on our SquareSpace page, please visit our page to see more interviews, videos, dance tips, health and wellbeing articles.

Here are a few links below:

https://mdmdance.squarespace.com/shoplocal

https://mdmdance.squarespace.com/dance-not-about-the-body

https://mdmdance.squarespace.com/intrinsic-muscles-of-the-feet

https://mdmdance.squarespace.com/finding-your-turnout


How is MDM different?

Here are just a few ways the MDM range of dance equipment is different:

The Drawstring - While it seems a purely cosmetic change, by reinforcing the heel MDM are able to dispense with the pull-in drawstring. While there are indeed many cosmetic reasons for doing this and some that are simply irritations, the most important reason is that the majority of the public have protruding heels. This means the heel is susceptible to inflammation if too much pressure is placed upon it. For this reason MDM have replaced the drawstring with a pre-tied elastic that snugly fits the heel to avoid undue pressure on the bursa.

The Hybrid Sole - A full sole shoe is important for the muscular development of the foot. Having a full sole, in contrast to a split sole, provides resistance to the metatarsal area of the foot ensuring that it must work harder through tendu, thus building the necessary strength for more advanced movements. While the MDM Elemental and Intrinsic may at first glance appear to be standard split sole shoes, and do provide all of the aesthetic benefits of split soled shoes, functionally they are full soled shoes providing resistance to the metatarsal areas of the foot to build strength - hence the name “Hybrid Sole.”

The Bones - Our feet start as cartilage and don’t fully develop into bone in most people until our late tween years. And as young people go through the process of growing spurts their bones thin slightly, adapt and change before thickening and strengthening again, repeating until they stop growing. And like any involved in high intensity physical activity dancers can be susceptible to over-training and muscle fatigue. For this reason MDM have added a layer of EVA for impact support and protection to their range of shoes, which cushion the landing to absorb some of the stresses away from the muscles and bones.

Arch support - Landing from jumping, running or even walking on hard surfaces places strain upon the foot up to 5 times our body weight. In an ideal world where we all had optimal posture and technique 100% of the time we wouldn’t require arch support. We would land, naturally pronate a little to absorb the landing stresses, before rolling back into the middle of the foot to take off again. Most people however do not have optimal posture or technique, and even for those with great technique they too are susceptible to fatigue which means a disengagement of accurate technique at certain times. In such cases we land and pronate, yet fail to activate the musculature of our foot accurately and take off from a position of non-alignment which puts stress on the feet, ankles, knees, hips and lower back leading to injury over time. It is for this reason that MDM added arch support to it’s Jazz Protract and Sheer Dance Sneakers making them the most comfortable and also the most valuable piece of equipment in your dance bag.

Pronation - As discussed above some pronation is inevitable and indeed desirable. Pronation helps absorb the natural stresses of landing. But as importantly, the foot must also move back from the pronated position to the middle neutral position and take off with the weight evenly distributed across the toes to ensure correct alignment and avoid injury. Dancers with flatter feet or weak feet (and we all start with weak feet) tend to continue pronating and take off from this position, putting undue stress on the skeletal system which can result in the development of a non-aligned musculature. For this reason MDM developed the Dance Base Support which provides feedback to assist in developing the muscles of the feet to provide correct foot position.


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